Marcie Tanner - Licensed Florida Realtor®

ADVANTAGES OF USING REALTORS® IN REAL ESTATE

TRANSACTIONS

REALTOR® PROFESSIONALISM SERIES

The REALTOR®

THE TERM “REALTOR®” IDENTIFIES A MEMBER OF A LOCAL

ASSOCIATION OF REALTORS®, STATE ASSOCIATION OF REALTORS®,

AND THE NATIONAL ASSOCIATION OF REALTORS®

Because REALTORS® are identified with real estate brokerage,

management, appraising, and other real estate specialties, many folks think

that all individuals engaged in real estate practices are REALTORS®.

REALTORS® are engaged in real estate practice as salespersons, brokers,

managers, appraisers, or other real estate specialists, but not all individuals

who are so engaged are REALTORS®.

Only those real estate salespersons, brokers, and other real estate

specialists who hold membership in a local association, the state

association, and the NATIONAL ASSOCIATION OF REALTORS® and who

subscribe to its strict Code of Ethics are permitted to use the registered

collective membership marks of the National Association: REALTOR® or

REALTORS® .

The duties and obligations accepted by REALTORS® ensure professional

service and afford greater protection to their clients and customers.

THE TERMS “REALTOR®” and “REALTORS®” ARE REGISTERED

MEMBERSHIP MARKS

As indicated above, the term REALTOR® is not synonymous with “broker”

or “salesperson,” but is a registered collective membership mark which may

be used only by members of Associations of REALTORS®, and only while an

individual remains a member in good standing.

REALTORS® PROMISE TO

PROTECT THE REGISTERED MEMBERSHIP MARKS

Acceptance of membership in a Association of REALTORS® is a social

compact through which the REALTOR® acknowledges that he or she

understands the privileges and the duties of such membership, and agrees

to accept and abide by the organization’s constitution, bylaws, rules and

regulations, and other policies, including the Code of Ethics of the

NATIONAL ASSOCIATION OF REALTORS®.

REALTORS® AGREE TO FOLLOW THE HIGH STANDARDS OF

PROFESSIONAL CONDUCT ESTABLISHED IN THE CODE OF ETHICS

The most distinguishing hallmark of REALTORS® service to clients and

customers is their voluntary commitment to the Code of Ethics of the

NATIONAL ASSOCIATION OF REALTORS®.

Adopted in 1913, and continuously evaluated and amended since its

adoption, the Code of Ethics establishes high standards of professional

conduct to which REALTORS® must adhere. This assures clients and

customers outstanding professional service – and if it fails, there is recourse

to the local Association of REALTORS®.

REALTORS® SERVE CLIENTS AND CUSTOMERS AND CONTRIBUTE

RESPONSIBLY TO THEIR COMMUNITY

REALTORS® as agents undertake to perform agreed real estate services for

clients and offer service to customers who have real estate needs and

desires.

REALTORS® are obligated to provide competence and integrity to both. In

addition to serving clients and customers, REALTORS® are active in civic

and community activities

REALTOR® PRIDE OF PROFESSION

REALTORS® justifiably take pride in their profession. They have, as a personal

election, chosen the profession, and are keenly aware of the responsibilities they

have assumed.

In fact, they are reminded in the Preamble to their Code of Ethics of their

significant obligation, as follows:

“Under all is the land. Upon its wise utilization and widely allocated ownership

depend the survival and growth of free institutions and of our civilization.

REALTORS® should recognize that the interests of the nation and its citizens

require the highest and best use of the land and the widest distribution of land

ownership. They require the creation of adequate housing, the building of

functioning cities, the development of productive industries and farms, and the

preservation of a healthful environment.

Such interests impose obligations beyond those of ordinary commerce. They

impose grave social responsibility and a patriotic duty to which REALTORS®

should dedicate themselves, and for which they should be diligent in preparing

themselves. REALTORS®, therefore, are zealous to maintain and improve the

standards of their calling and share with their fellow REALTORS® a common

responsibility for integrity and honor.

In recognition and appreciation of their obligations to clients, customers, the

public, and each other, REALTORS® continuously strive to become and remain

informed on issues affecting real estate and, as knowledgeable professionals,

they willingly share the fruit of their experience and study with others. They

identify and take steps, through enforcement of this Code of Ethics and by

assisting appropriate regulatory bodies, to eliminate practices which may

damage the public or which might discredit or bring dishonor to the real estate

profession.

Realizing that cooperation with other real estate professionals promotes the best

interests of those who utilize their services, REALTORS® urge exclusive

representation of clients; do not attempt to gain any unfair advantage over their

competitors; and they refrain from making unsolicited comments about other

practitioners. In instances where their opinion is sought, or where REALTORS

believe that comment is necessary, their opinion is offered in an objective,

professional manner, uninfluenced by any personal motivation or potential

advantage or gain.

The term REALTOR® has come to promote competency, fairness, and high

integrity resulting from adherence to a lofty ideal of moral conduct in

business relations. No inducement of profit and no instruction from clients

ever can justify departure from this ideal...”

AS A CLIENT, THE REALTOR® OFFERS YOU:

l Knowledge

l Competence

l Marketing Expertise

l Fidelity

l Confidentiality

l Broad Market Exposure through MLS or Other Cooperative

Networking Systems

l Protection of REALTOR® Code of Ethics

l Advertising Know-how

l Negotiating Expertise

AS A CUSTOMER, THE REALTOR® OFFERS YOU:

l Knowledge

l Competence

l Marketing Expertise

l Broad Market Exposure through MLS and Other Cooperative

Networking Systems

l Honesty

l Truthful Representations

l Pertinent Facts Relevant to the Transaction

l Protection of REALTOR® Code of Ethics

REALTOR® PRIDE AND COMMITMENTS PROVIDE SIGNIFICANT

ADVANTAGE TO CLIENT AND CUSTOMERS

Contrary to some perceptions, the profession of real estate is not an easy

one. REALTORS® often work long hours to serve the real estate needs of

others, and it requires intelligence and diligent application to pursue the

profession successfully.

But those who have the capability and staying power are a special kind of

people, and find great satisfaction in serving those who turn to them. The

pride of REALTORS® in their profession and their commitment to high

standards of professional conduct ensure significant advantages to their

clients and customers.

REALTORS® WORK TO YOUR ADVANTAGE

A REALTOR® is a professional in real estate who subscribes to the strict

Code of Ethics of the NATIONAL ASSOCIATION OF REALTORS®.

_______________________

A REALTOR® enjoys a cooperative business relationship with other

REALTORS® …. this enables the REALTOR® to better serve your interests.

_______________________

Many REALTORS® are members of their Association’s multiple listing

service …. this expands your market if you use a REALTOR®.

_______________________

REALTORS® are committed to on-going professional education to increase

competence and effectiveness in real estate.

_______________________

REALTORS® want to serve you and are concerned with serving you well

…. and are concerned with what you think and say about them.

_________________________

REALTORS® are concerned about their reputation in the community and

among their peers.

If a misunderstanding arises between you and a REALTOR®, talk to the

REALTOR® and attempt to resolve it. If you cannot resolve your

difference, you have a right to call your local Association of REALTORS®

and inquire about association procedures for filing a complaint.

Permission Given to Copy by NAR

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Real Estate Search	Leslie Well Realty	MLS	Manatee Chamber	Contact Marcie
Mortgage Calculator	Why Use A Realtor	Buying A Home	Selling A Home	Area Attractions
HOME		My Qualifications		Privacy Policy